A Freethinker's A-Z of the New World Business by Stuart Crainer, Bruce Tulgan, Watts Wacker

By Stuart Crainer, Bruce Tulgan, Watts Wacker

A Freethinker’s A-Z of the hot global of industrial… together with… Absolut Adobe Barbie balanced scorecard Bloomberg Byrne Cap Gemini co-opetition company universities facts warehousing Demos Drudge dumbing down Dyson Eisner quick corporation Frit? Gateway 2000 international enterprise community Grove Kleiner LG marketspace Meyer Milken New Pig energy SantaFeInstitute Saturn clever playing cards Starbucks storytelling Wal-Mart xybernaut Zander…

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Buffett’s career is simply summarized. He worked in his father’s brokerage firm and then a portfolio-management company in New York. He founded the Buffett Partnership and then took over Berkshire Hathaway, a small textile company in Bedford, Mass. ” Time and time again, Buffett returns to the issue of sound management. The trouble is that there are a great many poor managers. “The supreme irony of business management is that it is far easier for an inadequate CEO to keep his job than it is for an inadequate subordinate,” lamented Buffett in 1988, going on to criticize the comfortable conspiracies of too many boardrooms.

Barbie’s makers are proud of Barbie’s multi-career approach. “Barbie has the unique ability to inspire self-esteem, glamour, and a sense of adventure in all who love her,” Mattel gushes. “She has been a role model to women as an Astronaut in 1994, 1986 and in 1965 — nearly 20 years before Sally Ride! As a college graduate in 1963, surgeon in 1973, business executive in 1986, ‘Summit Diplomat’ and airline pilot in 1990, a presidential candidate in 1992, and a dentist in 1997, the Barbie doll has opened new dreams for girls that were not as accessible in the early 1960s.

Their advertising doesn’t stand out, it doesn’t make a case,” says Sam Hill. “Deloitte’s advertising looks different. It is simple and has a condensing message. ” Some also have reservations about the general tone. In appealing to widely different audiences there is the danger of firms presenting themselves as all things to all men. “Firms say they can do anything for anyone anywhere. There is a tendency to over simplify and to over branding consulting firms 30 sell. They tend to create an image of what they want to be versus what they are right now,” warns Tom Rodenhauser.

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