Accidental Genius: Using Writing to Generate Your Best by Mark Levy

By Mark Levy

By way of growing rules, we carry ourselves again. That’s simply because within each one folks is an inner editor whose task is to ceaselessly polish our recommendations, so we sound shrewdpermanent and up to the mark, and in order that we healthy into society. yet what occurs after we come upon difficulties the place such traditional pondering fails us? the best way to get unstuck?   For Mark Levy, the answer's freewriting, a strategy he’s used for years to unravel all kinds of commercial difficulties, and generate principles for books, articles and web publication posts.   Freewriting is deceptively easy: begin writing as speedy as you could, for so long as you could, a couple of topic you care deeply approximately, whereas ignoring the traditional principles of grammar and spelling. Your inner editor won’t be ready to stay alongside of your output, and may be quickly shunted into the heritage. You’ll now manage to imagine extra truthfully and resourcefully than sooner than, and may generate step forward principles and suggestions that you just couldn’t have created the other manner.   Levy stocks six freewriting secrets and techniques designed to knock out your editor and allow your genius run loose. He additionally contains fifteen problem-solving and creativity-stimulating ideas you should use if you want extra firepower—seven of that are new to this edition—and tales of difficulties he and others have solved via freewriting.   additionally new to this variation: an in depth part on the right way to refine your freewriting into whatever you could proportion with the realm. even if Levy initially taught freewriting as a personal brainstorming procedure, through the years he and his consumers have chanced on that, with a few tweaking, it’s a good way to generate content material for books, articles, and different notion management items.

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Extra info for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, 2nd Edition

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44 Part Two Powerful Refinements If you’re trying to solve a problem and logic is failing you, you need to take a more indirect problem-solving approach. Freewriting can help you. Use the page to adopt wild perspectives and slam together ideas that don’t match. Do those things enough, and you may find that you’ve fashioned an idea that far outdistances anything you’ve come up with before. In this section, you’ll read more than a dozen liberating, freestyle, perspective-twisting tools that you can use while freewriting.

S. Government. S. Government? Why stop there? Go with the thought. com could chair an industry standards organization that makes certain that Internet meats around the world conform to certain health and taste requirements. Around the world? That would give us an international presence. com already has an international presence. But as part of a sanctioning body, the company could form crucial alliances with meat producers from other parts of the globe. We could translate our Web page into two dozen other languages and advertise our product in the appropriate countries as an exotic import.

They’re where your originality and distinction reside. • Your continuous writing acts, in a sense, like a brainstorming session with yourself, but in many ways it’s better than traditional brainstorming. While traditional brainstorming asks you to withhold judgment on spontaneously voiced ideas, we all know that’s impossible. In public, you can curb your judgment a little, but you can never completely suspend it. In your free- 21 PART ONE: THE SIX SECRETS TO FREEWRITING writing, however—since no one but you will likely see it, and your edit-crazy mind is napping—you can access your wildest associations without fear of reprisal.

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